We’d like to introduce you to all participants of Art Market Jakarta 7 that will be held on April 28-30, 2017 at Kuningan City, South Jakarta. One of them is Nrsimha. Read our Q&A below:
Catalyst Arts (CA): Tell us a little bit about your brand, and how you came to begin your brand.
NS: Nrsimha (read: nara-sima) is a local brand that combines art and fashion highlights Indonesian endemic flora and fauna. Nrsimha was established by Ngurah Pandu (Petroleum Engineering major from ITB), Made Sutha (Interior Design major from ITB), and Cokorda Suryanata (Product Design major from ITB) on 2012 in Bandung. Nrsimha derived from Sanskrit words, nara (human) and simha (lion), which mean half man-half lion. When we first launched the brand in Bandung, we released 3 t-shirt articles with Balinese culture design and marketed it on our social circle in college. At that time, almost 70% of our products were sold and that confided us to keep creating our works. Up until now, we keep producing items from hoodie, notebook wooden necklace to scarf.
CA: What kind of artworks or products that you prepare for Art Market Jakarta 7?
NS: We will bring our latest collection, #SagaraSeries, in which we illustrate ocean wildlife and apply it to t-shirt and long dress. Aside from that, we will also bring notebook, wooden necklace, postcards, art prints, and scarf.
CA: Tell us about your favourite product from your collection!
NS: Our favorite product is turtle neck hoodie. We released this hoodie using various illustrations: javan owl, lowpoly kintamani, the hawk, simha, and wild dog. For branding and marketing purpose, our turtle neck hoodie is endorsed by Marco Steffiano, the drummer of Barasuara and music director of Raisa Andriana.
CA: Name one resource that inspires your brand the most.
NS: One of our source of inspirations is an Italian brand County of Milan, established by Marcelo Burlon. Their daily wear products are so hype and they are very consistent in releasing wild animals-themed products.
CA: What is your plan for your brand in the near future?
NS: We want to make Nrsimha as an authentic Indonesian brand (just like Batik Keris or Martha Tilaar) that specialises in producing daily wear with Indonesian-themed illustrations. We hope our daily wear products can be purchased as a gift for foreigners and local people.
CA: Tell us how to find out more about your brand?
NS: Follow our feed on Instagram @nrsimha.store and check our catalogue at our Instagram @nrsimha.catalog. You can find our products at People’s Project in Kuningan City Mall, Uma Seminyak in Bali, and Curative Store in Renon, Bali.